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News Room > Press Release FOR IMMEDIATE RELEASE APRIL 2007
Contact: Tabitha Becker, This Just In PR Kelly M. Mooney, This Just In PR BARHYTE SPECIALTY FOODS SPICES UP SALES STAFF THE ULTIMATE PAIRING: BARHYTE SPECIALTY FOOD GROUP TEAMS WITH AWARD-WINNING PR AGENCY
Renowned Food Group Retains This Just In PR & Marketing for Trade, Consumer Outreach Pendleton, OR – (April 23, 2007)– Barhyte Specialty Foods has retained This Just In PR & Marketing to manage its national trade and consumer marketing communications programs. Since 1982, Oregon-based Barhyte has created specialty foods designed to pleasantly surprise the palette, and rooted in the company's time-honored family recipes. Its private label, co-branded, and house-branded condiment lineup includes award-winning mustards; salad dressings; marinades; dips; grilling sauces; as well as its latest release - wing sauces. In addition to manufacturing under the Barhyte Select brand, the company manufacturers under a multitude of high-profile brand names including Food & Wine Magazine, Mumm Champagne, Miller Brewing, as well as Willamette Valley, Aviator Ale, and the NCAA. "Barhyte is brewing with activity right now," says president sales and marketing, Chris Barhyte. "With the forthcoming release of so many new products including our Wing Sauces, the expansion of our home offices and test kitchens, and the line extensions coming in the near future, it was the perfect time to launch into a new communications and branding program. This Just In has crafted an ideal team to communicate our enthusiasm about Barhyte's exciting future." This Just In PR & Marketing (TJI), founded in 1997, specializes in business-to-consumer marketing, and currently represents a number of Inc. 500 companies. The agency will manage Barhyte's advertising and collateral, in addition to directing media relations and new product launches. The account will be led by veteran marketers Tabitha Becker and TJI founder Kelly M. Mooney, along with the assistance of creative director/copywriter Mark Scantlebury and creative director Carol McIntosh. The agency is teaming with Barhyte's long-standing graphic designer, Jessica Abel, to build on the brand's already strong image. #### Editor's Note: Samples of Barhyte Specialty Foods products including mustards, marinades, new Wing Sauces, or other items are available by contacting Tabitha Becker at tabibecker@comcast.net or 503.702.9234, or Kelly M. Mooney at kelly@tji-inc.com or 503.722.4080
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